Blumhouse Reimagining Blair Witch Project for New Generation

News from this week’s CinemaCon in Las Vegas has been flooding the zone, and a new reimagining of The Blair Witch Project coming from Blumhouse and Lionsgate was just announced at the movie theater trade show.

According to Variety, the film — which is called a “new vision for Blair Witch that will reintroduce this horror classic for a new generation” — will be the first in a multi-picture deal where Blumhouse reimagines Lionsgate’s past horror library. The two companies recently collaborated on Imaginary earlier this year.

“I have been incredibly fortunate to work with Jason (Blum) many times over the years,” says Adam Fogelson, Lionsgate Motion Picture Group chair said. “We forged a strong relationship on The Purge when I was at Universal, and we launched STX with his film The Gift. There is no one better at this genre than the team at Blumhouse. We couldn’t be more pleased to be working with them on this and other projects we look forward to revealing soon.”

Blumhouse currently has a first-look agreement with Universal and has made a practice out of turning micro-budget horror films into box office gold with films like Paranormal Activity and The Purge franchises along with more current hits like M3GAN and Five Nights at Freddy’s.

“I’m very grateful to Adam (Fogelson) and the team at Lionsgate for letting us play in their sandbox,” Blum, CEO of Blumhouse Productions, says. “I’m a huge admirer of The Blair Witch Project, which brought the idea of found footage horror to mainstream audiences and became a true cultural phenomenon. I don’t think there would have been a Paranormal Activity had there not first been a Blair Witch, so this feels like a truly special opportunity and I’m excited to see where it leads.”

No plot details were revealed at the announcement, so we will stay on top of this story as it develops.